Intent you can't
buy anywhere else.
Most advertising reaches people who might eventually need your product. GrassDx reaches people who need it right now.
Diagnosed, not browsing
Every user has just identified a specific lawn problem — brown patch, grub damage, crabgrass. They know what they need. Your ad reaches them at the exact moment of purchase intent.
ZIP code precision
We know every user's location at the ZIP code level. Run regional campaigns, target specific climate zones, or focus on high-value suburban markets where lawn care spend is highest.
Brand-safe environment
GrassDx is a trusted, informational tool. Ads appear alongside helpful content users are actively seeking — not social feeds or interruptive placements. High attention, low friction.
First-party data
No third-party cookies, no audience guessing. We know the user's grass type, their specific problem, their region, and their season. Contextual targeting that actually works.
Seasonal scalability
Lawn care is seasonal. Scale up in spring and summer, pull back in winter. Our CPM model flexes with your budget and seasonal campaigns without long-term commitments.
Product-diagnosis matching
Advertise the right product on the right diagnosis. Fungicide ads on fungal disease results. Pre-emergent ads on weed pressure diagnoses. Relevance that increases conversion.
Homeowners with problems
and budgets.
GrassDx users are homeowners, not renters. They care enough about their lawn to take photos, upload them, and seek professional diagnosis. That's a self-selected, high-spend audience.
Placement options for
every campaign goal.
Simple flat-rate pricing — you know exactly what you're paying, we know exactly what we're delivering. No impression minimums, no CPM guesswork.
Diagnosis-Matched Product Placement
Your product appears directly on the results page matched to the specific diagnosis. A user diagnosed with brown patch sees your fungicide. Maximum relevance, maximum intent.
Results Page Display
Banner or card placement on the results page, shown to all users or targeted by region, grass type, or diagnosis category. High-attention placement — users are actively reading.
Sponsored Blog Content
A dedicated article or regional guide featuring your brand, published on the GrassDx blog with full SEO indexing. Permanent placement, drives long-term organic traffic to your brand.
Subscriber Email Sponsorship
Sponsor a seasonal lawn care email sent to GrassDx subscribers in your target region. Subscribers are warm — they've used the tool and opted in for lawn tips.
What we allow
and what we don't.
GrassDx is a trusted tool. We maintain strict policies to protect the user experience and our credibility.
Accepted categories
- Lawn care products (fertilizers, fungicides, herbicides)
- Lawn equipment (mowers, spreaders, sprayers)
- Lawn care subscription services
- Home improvement and garden tools
- Irrigation and watering products
- Local and national lawn care service companies
Not accepted
- Misleading or false product claims
- Products unrelated to lawn, garden, or home
- Financial products, gambling, or adult content
- Competitor AI diagnosis tools
- Counterfeit or unlicensed products
- Anything that degrades the user experience
Disclosure
All sponsored content and paid placements are clearly labeled. We comply with FTC guidelines and do not allow native placements that could be confused with organic editorial content. Transparency is non-negotiable.
User data
We do not share individual user data with advertisers. Targeting is contextual — based on diagnosis type, region, and grass type — not personal identifiers. We never sell user emails or profiles.
Get our media kit
Fill out the form and we'll send you our full media kit — audience data, placement specs, case studies, and rate card — within 1 business day.
Media kit on the way
Thanks for your interest in advertising on GrassDx. We'll send our full media kit to your email within 1 business day.